Shampoo — cleansing without stripping
The hardest part of shampoo is not cleaning hair. It is cleaning hair while leaving the scalp barrier, the colour and the cuticle intact. We build the surfactant system around that constraint.
Formulation systems we build with
Primary and secondary surfactant pairing selected for foam quality, mildness and cost per wash. Sulfate-free routes usually pair an isethionate or glutamate with a glucoside.
Viscosity held by salt curve or by a polymeric thickener depending on the surfactant base — a sulfate-free base will not respond to salt the way SLES does.
Cationic guar, polyquaternium or silicone micro-emulsion, chosen for the claim: volume, slip or repair.
Claims this line can support
- Sulfate-free and sulfate-reduced systems
- Amino-acid and isethionate surfactant bases
- Anti-dandruff actives (zinc pyrithione alternatives, piroctone olamine, climbazole)
- Silicone-free and silicone-depositing variants
- pH-buffered for colour-treated hair
Want a shampoo sample?
Tell us the hair type, the market and the price point. Samples are built to that brief, so the first one you receive is already close.