Conditioner — deposition you can measure
Conditioning is a deposition problem. Too little and the hair stays rough; too much and it goes flat and builds up over repeat washes. We tune the cationic system to the hair type the product is sold for.
Formulation systems we build with
Cationic system
Mono vs. di-alkyl quaternary selection drives softness, detangling and how heavy the finished product feels on fine hair.
Fatty alcohol phase
Cetyl and stearyl alcohol ratio sets the melt point, the body of the cream and how easily it rinses.
Silicone strategy
Amino-silicone for repair feel, dimethiconol for slip, or none at all — each choice has a market and a claim consequence.
Claims this line can support
- Cationic surfactant systems (BTAC, cetrimonium, behentrimonium)
- Amino-silicone and dimethicone micro-emulsion options
- Silicone-free conditioning via cationic guar and polyquaternium
- Colour-retention and heat-protection positioning
- Fragrance and colour matched to brand direction
On claims: every claim above is a formulation direction, not a pre-approved marketing statement. Any claim you put on pack has to be supportable in your market — we will tell you which ones need substantiation data before you commit to artwork.
Want a conditioner sample?
Tell us the hair type, the market and the price point. Samples are built to that brief, so the first one you receive is already close.