Hair mask — treatment depth without the residue
A mask has to feel substantial in the jar, spread through wet hair, and then actually rinse out. That combination is a formulation problem, not a marketing one — and it is where most masks fail.
Formulation systems we build with
A mask carries far more fatty alcohol and cationic than a conditioner. The art is keeping it spreadable at room temperature without turning it waxy.
Hydrolysed keratin, wheat or silk protein at levels that survive the rinse — plus the humectant system that keeps the hair from feeling brittle afterwards.
Tested for how the product leaves the hair: coated, squeaky, or balanced. Rinse feel is the single most common reason a mask fails in consumer testing.
Claims this line can support
- High-load cationic and fatty alcohol systems
- Keratin, hydrolysed protein and amino-acid actives
- Bond-repair positioning (bleach and colour treated hair)
- Scalp-compatible fragrance and preservative systems
- Sachet, jar and tube filling options
Want a hair mask sample?
Tell us the hair type, the market and the price point. Samples are built to that brief, so the first one you receive is already close.